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Over 10 years ago, while eight months pregnant, my husband and I opened our Greenwich Village boutique, Estella. Since then, my family has grown (3 kids in total) and my business has blossomed. Estella has gone from a tiny shop on Sixth Avenue that carried unique brands from all over the world to a kids’ label that designs, manufactures and sells organic cotton basics, bamboo layette, knit rattles & more to over 20 stores nationwide.
Though bittersweet, it is time for us to close the Boutique and focus on eCommerce and our growing Estella brand.
Over the years, I have grown so fond of many of you and watched your children grow up. Together, we have shared fashion tips, first birthdays, pre-school applications, parenting stories, restaurant recommendations, vacation ideas and much more. I cannot thank you enough for your patronage and friendship and excitedly invite you to join me in my next chapter. Estella will continue to bring you Album di Famiglia, Bon Bon, Bobo Choses and many more brands through our website, estella-nyc.com. Moreover, I am working on expanding our Estella collection to add print dresses, corduroy and much more. As I go through this new venture, I would love your input and invite you to email me, leave comments on our blog & Facebook page and to tweet me. I value your artistic and practical input into our designs, website, and branding.
To help lighten our load, we are taking up to 75% off almost everything and will give you an additional 5% off if you join our email list and our future endeavor.
Thank you for ten wonderful years, I look forward to new adventures together.
Founder – Estella