Estella and Room to Grow Partner for a Special 2024 Holiday Baby Gift Drive to Support Low Income NYC Families
This holiday season, Estella is once again teaming up with Room to Grow to help NYC families in need. From December 3rd to December 25th, every purchase made on Estella’s website will not only bring joy to your family but will also contribute to Room to Grow’s mission of empowering low-income families and children. For every purchase, Estella will donate a baby gift to a family supported by Room to Grow.
Making a Difference—One Gift at a Time
Estella has a long-standing commitment to giving back, and this holiday season is no different. After the success of the Easter 2024 Drive, which resulted in over $26,000 worth of baby gifts donated to NYC families, we’re excited to go even bigger for the Christmas, Hanukkah & Kwanzaa holidays this December. By shopping at Estella, you’re not just gifting beautifully crafted baby essentials—you’re also helping to ease the burden for families in need.
As Sandra Medeiros, New York Director of Room to Grow, shared, “The end of the year is always our busiest time, and the generosity of partners like Estella makes it possible for us to meet the growing needs of our community.”
How the Campaign Works for Consumers
For every purchase you make from Estella’s website during the holiday season, Estella will donate a high-quality baby item to Room to Grow’s NYC program. This includes items like cozy onesies, rompers, and baby separates, all made from organic materials. You’re not only giving a thoughtful gift, but you’re also supporting a family in need.
How Retailers Can Join
But that’s not all. This year, we’re also launching a special campaign for our retail partners. Wholesale buyers can now join the giving spirit with our Buy 5, Gift 1 Holiday Giving Collection. For every 5 items purchased from this collection, Estella will donate 1 baby item to Room to Grow. To join, retailers can visit our wholesale portal and shop from the Holiday
What’s in it for our retail partners? Not only do you get to offer your customers high-quality baby products, but you’ll also be listed as a participating retailer on Estella’s website, driving more traffic and potential sales to your store.
As Estella’s co-founder, Chike Chukwulozie, puts it: “This campaign allows both our customers and our retail partners to give back, making every purchase count for NYC families who need extra support.”
How You Can Help
Whether you’re a consumer or a retailer, you can make a difference this holiday season by shopping or stocking items from Estella’s Holiday Giving Collection. Every purchase, big or small, helps support families in need through Room to Grow.
Let’s make this holiday season brighter for all NYC families—one gift at a time.
