About Us - About Our Designer Baby Gift Company

Who We Are

We believe baby gifts should do more than sit on a shelf.They should spark connection.

At Estella, we design gifts that help moms, dads, grandparents, aunts, and uncles connect with the babies they love — through stories, rituals, and small everyday moments that become lifelong memories.

A taxi rattle isn’t just a toy.

It’s a mom telling her baby about the years she lived in New York.
It’s a grandparent reminiscing about city streets.
It’s someone leaning in close, hoping for that first smile.

That moment — that connection — is why we exist.

A Family Brand, In Every Sense

Estella was founded in New York City by us — Jean and Chike — parents of three (and one very loved dog).

We started the company because we couldn’t find baby gifts that felt as thoughtful, design-forward, and meaningful as the families we were shopping for.

Too much of luxury baby retail felt predictable. Too much of mass baby retail felt impersonal.

We believed baby gifts could be different.

So we built the kind of brand we wanted for our own children — one rooted in creativity, integrity, and intention.

We’re not a faceless corporation.

We’re parents who care deeply about what touches a baby’s hands, skin, and early memories.

Designed for Storytelling.
Made to Be Kept.

Every Estella piece is created with purpose.

We choose certified organic materials because babies deserve purity.

We design with character because children respond to personality.

We craft for longevity because the best gifts aren’t disposable — they’re remembered.

Our gifts are meant to be:

Part of bedtime routines
Held in tiny hands during car rides
Displayed in nurseries with pride
Saved in memory boxes long after babyhood

We don’t design for trends.

We design for connection.

From first outfits to first smiles

Thoughtfully Made, Designed to Be Loved.

New York at Heart

Born in New York City, Estella reflects the energy, creativity, and sophistication of the place we call home.

We’ve been honored to see our designs featured in national press and trusted by families around the world. But what matters most to us isn’t recognition — it’s the quiet moments our gifts are part of inside real homes.

Because long after the baby shower ends, the right gift keeps giving.