Hello, my name is Jean Polsky, and I own Estella with my husband, Chike Chukwulozie. I was born here in New York City and have been interested in fashion since I was old enough to figure out how to dress myself. My first job was an internship at the beautiful Bergdorf Goodman, and professionally speaking, I haven’t strayed far from the fashion industry.
In 2002, Chike and I opened Estella, an eclectic, designer baby clothes and high-end children’s clothing boutique in New York’s Village. The concept behind Estella was to bring the amazing, artisan-inspired kids’ clothing we saw scattered across Europe here to New York. In 2002, luxury children’s fashion in NYC was synonymous with big box retail, big price tags, and somber, conservative frocks. We saw things differently. We know that children have personalities, and we believe that their clothing and handmade toys should too. Our vision was built on high quality kids’ and baby clothes that were designed by mothers and craftsmen rather than corporations. These creations were full of gorgeous colors, textures, and spirit. Kids loved wearing these clothes and parents loved owning them.
Our eco-friendly baby toys and organic cotton toddler clothes became popular due to their lack of chemicals and harsh treatments that are pervasive in the majority of the cotton sold in too many major retail outlets today. Current cotton harvesting and treatment processes harm the environment and surrounding areas, but at Estella, we have a firm commitment to environmental stewardship. Our handmade baby toys and luxury clothes use certified cotton, which allows us to produce quality products that are kind to the environment and the people who design, handle and wear them.
Our retail business blossomed over the course of 11 years. We were humbled by the response from the press, celebrities and all our customers: Estella appeared in the New York Times, Vogue, Elle, The Today Show, People Magazine, US Weekly, InStyle and numerous other press outlets.
"When he's looking for inspiration, Mizrahi heads to Estella ... 'It sounds totally random, I know, but I adore the incredible color sense. They never get too twee the way they do in other kids' stores--it's very eclectic and sophisticated in an exclusively New York way.” - Designer Isaac Mizrahi on cnn.com.
Over the years, we created various collections of toddler and luxury baby clothes because our customers were asking for them and they did not exist in the market. Our customers wanted soft, elegant, and organic infant clothing that supported artisan workers and didn’t contain harmful chemicals. Knowing that our designs were in demand, we designed a capsule collection of Estella bamboo baby clothes, which has since been featured on the Martha Stewart Show and in other national press outlets.
Our Estella gift shoppers always wanted that extra something special to include with their baby gifts that would surprise their friends and family. Thus, our complete line of organic baby toys, baby blankets, and nursery decor pillows was born. Our luxury baby gifts have gone on to win prestigious national awards. Barney’s New York and other luxury baby boutiques picked up the line, and the public demand for Estella’s high-end baby gifts has only continued to grow. To cater to this demand and grow our collection, we closed the retail location in 2013 and now sell through specialty baby boutiques, gift stores and on our e-boutique website. Closing our retail location has allowed us to focus on growing our brand and on deepening our relations with our customers.
If you’re interested in partnering with Estella’s blog, Instagram, and other social media platforms, you may contact us through our website. Additionally, if you have questions about our luxury baby gifts or designer toddler clothes, don’t hesitate to contact us. We will respond as quickly as we can.