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The Baby Gift That Teaches New York Before They Can Talk
A board book and an organic cotton toy, bundled together. The NYC ABCs Baby Set — our most-loved pairing — is a taxi rattle, a metrocard rattle, and the NYC ABCs board book in one gift. It's the gift that reads like New York, feels like New York, and starts a library that grows with them. Certified organic cotton throughout the toys. NYC-designed since 2003. Never on Amazon.
NYC Board Book & Toy Sets — Our Most-Gifted Pairings
The book and toy sets that parents and gifters keep coming back for:
The NYC ABCs Baby Set ($60) — NYC ABCs board book paired with a taxi rattle and metrocard rattle. The first New York lesson.
The My First Book of NY & Plush Toy Set ($87) — our iconic New York book paired with Frank the Dog knit doll. The set that goes from the bookshelf to the crib.
The NYC ABCs Book, Rattles & Doll Set ($115) — the most complete NYC book bundle we make. Board book, three rattles, and a handknit doll. A full first New York library in one box.
NYC Board Books — Standalone
For gifters who want to build their own bundle. Our bestselling standalone titles:
NYC ABCs Baby Book ($14) — 52 copies sold. The book every New York baby should have.
New York Is, Baby Board Book ($18) — bold photography, simple text, the city as a baby's first visual world.
My First Book of New York ($25) — a more detailed introduction to the city, perfect for babies through early toddlerhood.
Hello, World: New York ($12) — bright illustrations, simple concepts, the Hello World series is a perennial baby shower staple.
Beyond New York — Books for Every City Baby
Not every family is in New York. Our book collection includes titles for Chicago, Washington DC, Los Angeles, London and Paris — each pairable with an Estella organic cotton toy or gift set from the corresponding city collection.
Baby Book Gift Sets — What Makes These Different
Most baby books arrive alone in an envelope. Ours arrive paired with something the baby can hold while someone reads to them — a rattle they can shake when they recognise a picture, a plush toy they'll carry everywhere. The book and the toy learn each other. That's the pairing. Certified organic cotton on every toy. Gift boxing available for $8, complimentary on orders over $175.