100% Organic Cotton

We use soft organic cotton from Peru to make all our baby toys and most of our clothing. This cotton is safe for kids, the knitters and the environment.


Our knit newborn toys are each unique with details that can only be hand stitched. We don't mass produce any of our toys, clothes or accessories.

Trusted since 2001

Estella has been trusted in the industry for almost 20 years. We have appeared in Vogue, Elle, People, Vanity Fair, Buzz feed & much more.

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"When he's looking for inspiration, (designer, Isaac) Mizrahi heads to Estella ... 'It sounds totally random, I know, but I adore the incredible color sense. They never get too twee the way they do in other kids' stores--it's very eclectic and sophisticated in an exclusively New York way.”

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Organic Baby Hats, Cream