Every Baby Deserves a New York Welcome
NYC-designed organic baby gifts and handcrafted toys — handmade by artisans since 2003.
NYC-designed organic baby gifts and handcrafted toys — handmade by artisans since 2003.
Our best-selling organic baby gift sets — handmade by artisans, loved by 55,000+ families.
A thoughtfully curated selection of our most-loved spring baby essentials.
Why families choose Estella for meaningful baby gifts.
FAQs
Have a question? We’ve got answers! Here are some of the most common questions about shopping with us. If you need more help, feel free to reach out
Estella is a luxury organic baby boutique based in New York City, founded in 2003. Shop online at estella-nyc.com or find us at baby boutiques and gift shops nationwide — including NYC museum gift shops at the New York Public Library, NY Botanical Garden, and the Tenement Museum. See our full list of retail partners on our Find a Retailer page. We are not available on Amazon — only here and at our carefully chosen retail partners. Free shipping on US orders over $75.
Yes. Every product Estella makes uses certified organic cotton — grown without synthetic pesticides and processed without harmful chemical dyes. Our knit toys and knit garments are handknit by artisans in Peru. Our cut-and-sew clothing is made in India. Both use certified organic cotton. Nothing is mass-produced. If Estella makes it, it is organic and ethical. Note: we occasionally carry a small selection of items from other carefully chosen brands, which are clearly labelled by their brand name.
Our most-gifted NYC baby shower gifts are the Urban Tot Gift Set ($90) — an NYC onesie, taxi rattle, and apple rattle — and the Frank NYC Baby Gift Basket ($440), which contains 12 pieces covering a baby's entire first year. For something in between, the Pigeon in the City Baby Set ($94) and the Whale Romper Hat & Rattle Set ($140) are consistently popular. All sets are designed in NYC, made from certified organic cotton, and ship within 1–2 business days. Gift boxing available for $8, complimentary on orders over $175.
Estella is a family-owned organic baby gift brand founded in New York City in 2003 by Jean and Chike. We have been making the same organic baby gifts the same way for over twenty years — handknit by artisans in Peru and India, designed in NYC, and sold exclusively through our own store and a small number of museum and boutique partners. We are not on Amazon. As seen in Vogue, Cosmopolitan, and BuzzFeed. Trusted by 55,000+ families and counting.
Estella baby gift sets range from $90 to $440. Our most popular entry point is the Urban Tot Gift Set at $90 and the Whale Romper Hat & Rattle Set at $140 — both complete, gift-ready sets. For a significant gifting occasion, the Frank NYC Baby Gift Basket at $440 contains 12 organic cotton pieces covering a baby's entire first year. Individual rattles start at $28. Free shipping on US orders over $75. Gift boxing available for $8, complimentary on orders over $175.
Yes, we ship to the United States and internationally. US orders are typically processed and shipped within 1–2 business days. International delivery times vary by destination and are calculated at checkout. Free shipping on US orders over $75. Expedited shipping is available at checkout for time-sensitive gifts. For baby shower gifts, we recommend ordering at least one week before the event.