Aug 12, 2024

Estella Partners with The New York Public Library: A New Chapter for Our Iconic Baby Toys

We are beyond excited to announce a monumental partnership between Estella and The New York Public Library (NYPL), one of the world’s most revered cultural institutions. This collaboration marks an incredible new chapter for Estella, as our beloved baby toys will now be available for purchase at the NYPL. This partnership embodies everything that Estella stands for: the blending of tradition with innovation, the celebration of New York City's unique culture, and the commitment to providing high-quality, safe, and delightful products for families.

This partnership isn't just about retail; it's about the intersection of learning, play, and the rich cultural tapestry that makes New York City so special. As Estella’s products find their place within the historic walls of the NYPL, we’re thrilled to share more about this exciting development and what it means for our brand, our community, and you—our valued customers.

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The Heart of the Partnership: Why NYPL?

The New York Public Library isn’t just a library; it's a symbol of knowledge, culture, and community. Established in 1895, the NYPL has grown to become the second-largest public library system in the United States, with more than 92 locations across the Bronx, Manhattan, and Staten Island. The main library, known as the Stephen A. Schwarzman Building, is an iconic landmark located on 40th Street and 5th Avenue in Manhattan.

For generations, the NYPL has been a beacon of learning and a gathering place for New Yorkers from all walks of life. It serves as a hub of educational resources, offering free access to millions of books, online materials, and programs designed to support literacy, research, and lifelong learning. The NYPL is not just about borrowing books; it’s about fostering a love for reading, learning, and exploration among people of all ages.

In many ways, this mission aligns perfectly with Estella’s own values. Since our inception, Estella has been committed to creating products that are more than just toys—they are tools for learning, discovery, and play. Our toys are designed to stimulate the senses, engage the imagination, and encourage development in young children. By partnering with the NYPL, we are thrilled to place our products in an environment that echoes these same goals.

The Products: A Celebration of New York City

At the heart of this partnership are four of Estella’s most popular products: the Taxi Rattle Toy, the Big Apple Rattle, the Lion Rattle, and the Pigeon Rattle. Each of these toys has been carefully crafted to reflect the spirit of New York City, making them a perfect fit for the NYPL’s diverse and vibrant audience.

Taxi Rattle Toy

One of Estella’s most iconic products, the Taxi Rattle Toy, captures the essence of New York City’s bustling streets. Handcrafted from organic cotton and featuring a soft, soothing rattle, this toy is perfect for the littlest New Yorkers. The bright yellow taxi is instantly recognizable, making it a favorite among both parents and babies alike. This rattle not only offers sensory stimulation for infants but also serves as a playful introduction to one of the city’s most iconic symbols.

Big Apple Rattle

The Big Apple Rattle is another standout product in Estella’s lineup. Designed to celebrate New York City’s nickname, this rattle is shaped like a cheerful red apple and is also made from soft, organic cotton. The rattle inside provides a gentle sound that is sure to captivate any baby’s attention. This toy is more than just a rattle; it’s a keepsake that represents the vibrant energy and cultural richness of the city. Whether you’re a native New Yorker or a visitor, the Big Apple Rattle is a delightful way to bring a piece of the city into your home.

Lion Rattle

The Lion Rattle is part of Estella’s popular animal-themed collection. With its friendly face and soft texture, this rattle is a hit with babies and parents alike. The lion is a symbol of strength and courage, qualities that are reflected in this charming toy. Made from organic cotton and designed with the utmost attention to detail, the Lion Rattle is perfect for little hands to grasp and shake. It’s a toy that not only entertains but also supports sensory development and motor skills.

Pigeon Rattle

Last but certainly not least, the Pigeon Rattle pays homage to one of New York City’s most ubiquitous creatures. Pigeons are a common sight in the city, and this rattle captures their charm in a way that’s safe and fun for babies. Made from organic cotton, the Pigeon Rattle features a cute pigeon design and a gentle rattle sound that babies love. It’s a toy that brings a bit of the city’s character into the nursery, making it a wonderful gift for any baby.

The Significance of This Partnership

The collaboration between Estella and the NYPL is significant for several reasons. First and foremost, it represents a merging of two brands that are deeply rooted in New York City’s culture. Estella, with its focus on creating high-quality, handcrafted baby toys, and the NYPL, with its commitment to providing educational resources and fostering a love of learning, are both dedicated to serving the community in meaningful ways.

By offering Estella’s products at the NYPL, we are not only reaching a broader audience but also reinforcing the idea that learning and play go hand in hand. Our toys are designed to engage children’s senses and encourage their development, making them a perfect fit for a place like the NYPL, where education and exploration are at the forefront.

Moreover, this partnership allows us to give back to the community that has supported us for so many years. The NYPL is a nonprofit organization that relies on donations and partnerships to continue its important work. By purchasing Estella products at the NYPL, you are not only bringing home a beautiful, high-quality toy for your child but also supporting the library’s mission to provide free access to information and resources for all.

The Cultural Connection: Estella’s Love for New York City

Estella’s love for New York City is at the core of everything we do. Our products are inspired by the city’s unique culture, from its iconic landmarks to its diverse population. This partnership with the NYPL is a natural extension of that love, allowing us to celebrate and share the city’s spirit in a new and exciting way.

New York City is a place like no other, and we are proud to be part of its fabric. Our toys are designed to reflect the city’s vibrancy, creativity, and diversity. Whether it’s the hustle and bustle of the city streets captured in our Taxi Rattle, the cultural richness represented by our Big Apple Rattle, or the playful charm of our Pigeon Rattle, each product tells a story about the city we call home.

This partnership with the NYPL also allows us to connect with families who share our love for New York City. The library is a place where people of all ages come together to learn, explore, and grow. By offering our products in this setting, we are reaching parents who value education and creativity, just as we do.

The Future: What’s Next for Estella and the NYPL?

As we embark on this exciting new partnership, we are looking forward to seeing how our products will be received by the NYPL’s patrons. We believe that this collaboration is just the beginning of a long and fruitful relationship between Estella and the NYPL.

In the coming months, we plan to explore additional opportunities to collaborate with the NYPL on events, programs, and other initiatives that align with our shared goals. We are excited about the possibility of hosting workshops or story time sessions that incorporate our products, offering families a chance to engage with our toys in a fun and educational setting.

We are also looking forward to hearing feedback from our customers and the NYPL’s patrons. Your thoughts and experiences are invaluable to us, and we encourage you to share them with us. Whether you purchase an Estella toy at the NYPL or have a suggestion for how we can further enhance this partnership, we would love to hear from you.

How You Can Get Involved

As we celebrate this exciting new partnership, we invite you to get involved and share in the joy. Here are a few ways you can support Estella and the NYPL:

Visit the NYPL: If you’re in New York City, we encourage you to visit the NYPL and explore our products in person. Whether you’re shopping for a gift or looking for a special treat for your little one, our toys are sure to delight.
Spread the Word: Help us spread the word about this exciting partnership by sharing this blog post with your friends and family. The more people who know about our collaboration with the NYPL, the more impact we can have.
Support the NYPL: Consider making a donation to the NYPL to support its mission of providing free access to information and resources for all. Your donation helps ensure that the library can continue to offer its valuable programs and services to the community.
Connect with Us: Follow Estella on social media to stay up-to-date on all the latest news and product launches. We’ll be sharing more about our partnership with the NYPL in the coming weeks, so be sure to stay tuned.

A Final Note: Thank You

As we close this chapter, we want to take a moment to express our gratitude to you—our loyal customers and supporters. Without your love for our products and your commitment to quality, none of this would be possible. It’s because of you that we are able to continue growing and expanding, and we are so

Visit the New York Public Library

If you're in New York City, don't miss the chance to visit the main branch of The New York Public Library, where you can explore our products in person.

Location:
Stephen A. Schwarzman Building
476 5th Ave (at 42nd Street)
New York, NY 10018

Hours:

Monday: 10 AM – 6 PM
Tuesday: 10 AM – 8 PM
Wednesday: 10 AM – 8 PM
Thursday: 10 AM – 8 PM
Friday: 10 AM – 6 PM
Saturday: 10 AM – 6 PM
Sunday: 1 PM – 5 PM