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Here’s a look at Polish children’s brand nosweet‘s spring summer 2014 campaign, titled “no is sweet.” Founded on the belief that kids are sweet enough as is and clothes with bright colors and childish prints are unnecessarily excessive, the brand focuses on creating “clothes for well behaved children of misbehaving parents.” These GOTS certified organic pieces, which are available in gender-neutral colors and feature unique prints, are understated and sophisticated but still 100% kid-friendly and have a slightly edgy feel. This upcoming collection includes the brand’s signature bug print (this season in a neat grey/orange color combination), as well as an allover moth pattern and classic stripes print, all of which can be mixed and matched with each other to create versatile and one-of-a-kind looks for summer. Head on over to nosweet’s site to view more, as well as a list of retailers!
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