Just In: Siaomimi Play Costumes - Estella

Just In: Siaomimi Play Costumes

October 06, 2014

Girls Costumes Siaomimi Play Fairy CostumeBoys Costumes Siaomimi Play Superhero CostumeGirls Costumes Siaomimi Play Ladybug CostumeGirls Costumes Siaomimi Play Star HeadbandGirls Costumes Siaomimi Play Butterfly Costume

The countdown to Halloween is officially upon us, which means it’s time to start thinking about costumes! Siaomimi Play is one of our favorite brands for girls’ and boys’ dress up; Hilda Yim, the line’s founder and designer, started Siaomimi Play (named for her daughter) when she moved back to Hong Kong after years spent working in women’s wear in the US. Yim has a knack for taking classic costumes – a princess dresssuperhero, or witch, for example – and creating totally unique, beautifully detailed dress up creations that are imaginative, whimsical, and even more incredible in person.

Siaomimi works with a Fair Trade atelier in China whose artisans are skilled and devoted to the craft – not a large factory focused on mass-production – and the results are stunning. Layers of tulle, metallic embellishments, and bold colors come together to create one-of-a-kind creations that will not only encourage children to to get into character on October 31st, but also play dress up all year long. And if you have a little one who prefers to not go all out, there’s a tiara, eye mask, and cool monster head that are still imaginative but don’t require an entire ensemble. For those who treat every day like the perfect time to dress up, Siaomimi Play’s collection is definitely one to check out.






Also in News

Four Essential Newborn Baby Gift Ideas

March 30, 2017

Having a newborn baby in the house is one of the most rewarding, exciting, and terrifying experiences you will ever encounter, which is why preparation is very much essential in this day and age. Whether you choose to shop for your own baby, or for a friend who has perhaps just given birth, to ensureContinue reading →

View full article →

Estella Retailer: The Iconic New York City Tenement Museum

March 22, 2017

Estella is thrilled to be a part of New York City’s iconic Tenement Museum Shop.  The Museum shop has long retailed Estella’s New York themed baby gifts including its organic baby toys, clothes & nursery decor pillows. About the Tenement Museum In a time when immigration is hotly debated, the Tenement Museum was founded almost 30Continue reading →

View full article →

Unique Baby Gifts: 5 St. Patrick’s Day Newborn Gifts that You Won’t regret

March 15, 2017

As a mother of three and the owner of Estella, a baby gifts brand, it was very easy to go overboard on events like St. Patrick’s day and buy my then little kids things that I would later regret.  Things that seemed like great ideas at the moment, but I would either get sick ofContinue reading →

View full article →