20% Off with code "Est20Mem". Memorial Weekend Sale
The countdown to Halloween is officially upon us, which means it’s time to start thinking about costumes! Siaomimi Play is one of our favorite brands for girls’ and boys’ dress up; Hilda Yim, the line’s founder and designer, started Siaomimi Play (named for her daughter) when she moved back to Hong Kong after years spent working in women’s wear in the US. Yim has a knack for taking classic costumes – a princess dress, superhero, or witch, for example – and creating totally unique, beautifully detailed dress up creations that are imaginative, whimsical, and even more incredible in person.
Siaomimi works with a Fair Trade atelier in China whose artisans are skilled and devoted to the craft – not a large factory focused on mass-production – and the results are stunning. Layers of tulle, metallic embellishments, and bold colors come together to create one-of-a-kind creations that will not only encourage children to to get into character on October 31st, but also play dress up all year long. And if you have a little one who prefers to not go all out, there’s a tiara, eye mask, and cool monster head that are still imaginative but don’t require an entire ensemble. For those who treat every day like the perfect time to dress up, Siaomimi Play’s collection is definitely one to check out.