Annual Holiday Sale, 50% Off Holiday Outfits & more. Our Annual Holiday Sale starts today. We are taking 50% off our girls' dresses, baby snowsuits, infant coats and more. Stop in or shop online and enjoy free ground shipping on all orders, now through Dec 25th. Today on Small Business Saturday, Amex is offering a one-time $25 credit to registered Amex users who shop Estella Today. So register at facebook.com/SmallBusinessSaturday and shop Estella online or in the store.