MorMor at Estella Featured in DailyCandy!

October 21, 2008

mormor cable-knit cardigan girlsMorMor, the Denmark-based company founded and run by grandmas, has taken the States by storm! The beautifully handcrafted baby clothing, kids clothing and accessories have been recently featured in Daily Candy, a newsletter and shopping guide that gives you the scoop on the hottest new trends. Here’s what they say about MorMor at Estella:

“It used to be that grandmas passed their time in rockers knitting sweaters and caps for their sweet, precious grandchildren.

But these days you’re more likely to find a granny rocking out than rocking back and forth.

Thankfully, there’s Mormor, a line of knitwear lovingly handmade by a team of Danish grandmas (the youngest of whom is 68 years old).

The cable cardigans, vests, leg warmers, and pants are made of organic alpaca, wool, and cotton and come in subtle colors like rose, aubergine, and gray.

Even the simple wooden button accents scream “grandma made me.”

While grandma is screaming for one more song.”

Read the full article here.

View Estella’s entire collection of MorMor here and more organic baby clothing here.

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