Octopus Lovey Security Blanket

Soft, Safe & Sustainable

At Estella, we believe in high-quality, baby-friendly materials. Our clothes, toys, and accessories are made from 100% certified organic cotton, ensuring softness, breathability, and safety for delicate skin. Loulou Lollipop swaddles and select items feature other natural fibers, always chosen with comfort and sustainability in mind.

Easy Care for Busy Parents

We make life simpler—everything in our collection, including our plush toys, is machine washable for easy cleanup.

Clothing & Toys: Machine wash cold, lay flat to dry. No dry cleaning necessary.

Swaddles & Blankets: Machine wash cold, tumble dry low or lay flat to dry.

Books: Wipe clean with a dry or slightly damp cloth as needed.

Designed for everyday messes and cuddles, our products hold up beautifully wash after wash.

At Estella, we’ve been crafting organic, heirloom-quality baby gifts for over 20 years, bringing joy to families worldwide. From the softest organic cotton to the most charming, unique designs, our gifts are made to delight parents and babies alike.

💛 Don’t just take our word for it—see what our customers have to say:

⭐️⭐️⭐️⭐️⭐️ “Ugh, now I’m hooked!”

"This is too adorable, clearly well made, and the rattle sound is not annoying. I just bought one thing to try Estella… and now I’m afraid I’ll spend baby’s trust fund on everything on the site."

⭐️⭐️⭐️⭐️⭐️ “Amazing Gift – So, So Beautiful”

"I gave the gift set to a friend for her newborn. She LOVED it. Said it was beyond beautiful quality, truly stunning & special. I also had a great customer experience with Estella. The order shipped right away! I’ll definitely be purchasing again—it’s the perfect gift." – Allison

⭐️⭐️⭐️⭐️⭐️ “Adorable and Well-Made”

"The NYC taxi rattle was a huge hit with my nephew! It’s beautifully crafted, and I love that it’s safe, organic, and unique." – Sarah K.

⭐️⭐️⭐️⭐️⭐️ “Worth Every Penny”

"This onesie is so soft, thick, and luxurious. The embroidery is stunning, and it holds up wash after wash. A true keepsake." – Jessica

⭐️⭐️⭐️⭐️⭐️ "Estella customer for life!"

Originally received an Estella gift box for my baby shower and was blown away by the adorable and unique NYC themed pieces. A few months later, I decided to gift some items to a friend who is expecting (she loved it also!) and I saw the swaddle. I had to have it. The price point is comparable to other popular name brands for the same item but the unique NYC theme and use of soft colors makes it a winner. I’ll be an Estella customer for life! - Brittany

📢 Join thousands of parents and gift-givers who trust Estella for meaningful, high-quality baby gifts.

Estella’s handcrafted, organic baby gifts have been featured in some of the world’s top publications and gift guides. See why editors and experts love us!

💡“Brilliant Baby gifts for Register-less Friends” – Vogue

🎁 “Very eclectic and sophisticated in an exclusively New York way' - Designer Isaac Mizrahi on CNN

👏 “Unbearably precious baby clothes” – Elle

💝 "NYC's go-to shop for luxury baby gifts - from sweet as pie organic clothing to eco-friendly toys" Motherly

✨ Trusted by thousands of parents & gift-givers, and featured in top parenting and lifestyle magazines!

Fast & Reliable Shipping

Ships within 1–2 business days (excluding national holidays).

Hassle-Free Exchanges & Returns

We want you (or your gift recipient) to love every Estella purchase! If for any reason you're not completely satisfied, you may return or exchange your item within 30 days for a full refund—no questions asked.

To be eligible for a return or exchange, items must be:

✅ In new, unused condition

✅ Accompanied by a copy of the receipt

✅ Regular-priced items only. Sale items are final sale.

We’re here to make gifting effortless! If you need any assistance, feel free to reach out to our customer support team.

At Estella, we understand the importance of making your gift-giving experience as seamless and thoughtful as possible. To ensure that your presents are received with delight and without any concerns, we have implemented the following practices:​

No Price Tags on Gifts

We believe that the joy of receiving a gift should be untainted by any mention of its cost. Therefore, we ensure that none of our products include price tags or any pricing information. This allows the recipient to fully appreciate the gesture without any distractions.​

Inclusion of Gift Receipts

Understanding that preferences can vary, we include a gift receipt with every order. This receipt omits the pricing details but allows the recipient the flexibility to exchange the item if necessary, ensuring they receive something they truly cherish.​

These measures are part of our commitment to provide you and your loved ones with a delightful and worry-free gifting experience.