Why Estella?
Free Shipping & 30 Day Returns
We offer free shipping on orders $50+ & $5 ground shipping on all other orders. We also will fully refund you if you return your purchase unused within 30 days.
Trusted Since 2001
Estella has been trusted in the industry for over 20 years. We have appeared in Vogue, Elle, People, Vanity Fair, Buzzfeed & much more.
Handmade & Organic
All our baby toys & clothes are made with certified organic cotton. This sustainable & safer for kids, the earth & workers. Plus, all our sweater knits are handmade.
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- octopus
- daughter
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- baby nephew
- friend
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- lovey

We’ll made and soft
My 7 month old loves it and snuggled right up!


Love this!!
My 9 month old son loves this guy! I checked every single day so I could scoop one up the second it was back in stock. Beautifully made and high quality!

Rattles and blanket for my grandson
I was extremely happy with my purchase. The quality is amazing and they are basically keepsakes for my grandson due to the quality! He is six months old and loves the animal rattles and his octopus security blanket. The customer service is fantastic and the attention I received was like no other. Best purchases I have made for my adorable grandson!!

Adorable and soft!
We ordered two of the octopus security blankets for our 5-month old as his first (and hopefully forever) lovies! The order came SO swiftly, and both blankets are just as pictured - so cute! And the material is so so soft - our son already loves chomping down on the soft and squishy head :) We know he’s going to love these as much as we do.