"My first book of NY" & Plush Toy Set
A perfect NYC keepsake. This set includes My First Book of New York and Frank the Taxi Dog, a hand-knit organic cotton doll proudly sporting a NYC taxi. A heartfelt gift for little city lovers.
In Stock. Order get it by . Same-day NYC delivery on weekdays.
Organic Cotton & Easy Care
Organic Cotton & Easy Care
Soft, Safe & Sustainable
At Estella, we believe in high-quality, baby-friendly materials. Our clothes, toys, and accessories are made from 100% certified organic cotton, ensuring softness, breathability, and safety for delicate skin. Loulou Lollipop swaddles and select items feature other natural fibers, always chosen with comfort and sustainability in mind.
Easy Care for Busy Parents
We make life simpler—everything in our collection, including our plush toys, is machine washable for easy cleanup.
Clothing & Toys: Machine wash cold, lay flat to dry. No dry cleaning necessary.
Swaddles & Blankets: Machine wash cold, tumble dry low or lay flat to dry.
Books: Wipe clean with a dry or slightly damp cloth as needed.
Designed for everyday messes and cuddles, our products hold up beautifully wash after wash.
55,000+ Happy Customers
55,000+ Happy Customers
At Estella, we’ve been crafting organic, heirloom-quality baby gifts for over 20 years, bringing joy to families worldwide. From the softest organic cotton to the most charming, unique designs, our gifts are made to delight parents and babies alike.
💛 Don’t just take our word for it—see what our customers have to say:
⭐️⭐️⭐️⭐️⭐️ “Ugh, now I’m hooked!”
"This is too adorable, clearly well made, and the rattle sound is not annoying. I just bought one thing to try Estella… and now I’m afraid I’ll spend baby’s trust fund on everything on the site."
⭐️⭐️⭐️⭐️⭐️ “Amazing Gift – So, So Beautiful”
"I gave the gift set to a friend for her newborn. She LOVED it. Said it was beyond beautiful quality, truly stunning & special. I also had a great customer experience with Estella. The order shipped right away! I’ll definitely be purchasing again—it’s the perfect gift." – Allison
⭐️⭐️⭐️⭐️⭐️ “Adorable and Well-Made”
"The NYC taxi rattle was a huge hit with my nephew! It’s beautifully crafted, and I love that it’s safe, organic, and unique." – Sarah K.
⭐️⭐️⭐️⭐️⭐️ “Worth Every Penny”
"This onesie is so soft, thick, and luxurious. The embroidery is stunning, and it holds up wash after wash. A true keepsake." – Jessica
⭐️⭐️⭐️⭐️⭐️ "Estella customer for life!"
Originally received an Estella gift box for my baby shower and was blown away by the adorable and unique NYC themed pieces. A few months later, I decided to gift some items to a friend who is expecting (she loved it also!) and I saw the swaddle. I had to have it. The price point is comparable to other popular name brands for the same item but the unique NYC theme and use of soft colors makes it a winner. I’ll be an Estella customer for life! - Brittany
📢 Join thousands of parents and gift-givers who trust Estella for meaningful, high-quality baby gifts.
Featured in Vogue, Elle, CNN...
Featured in Vogue, Elle, CNN...
Estella’s handcrafted, organic baby gifts have been featured in some of the world’s top publications and gift guides. See why editors and experts love us!
💡“Brilliant Baby gifts for Register-less Friends” – Vogue
🎁 “Very eclectic and sophisticated in an exclusively New York way' - Designer Isaac Mizrahi on CNN
👏 “Unbearably precious baby clothes” – Elle
💝 "NYC's go-to shop for luxury baby gifts - from sweet as pie organic clothing to eco-friendly toys" Motherly
✨ Trusted by thousands of parents & gift-givers, and featured in top parenting and lifestyle magazines!
Fast Shipping & Easy Returns
Fast Shipping & Easy Returns
Fast & Reliable Shipping
We ship Monday through Friday, excluding national holidays. Orders placed before 2 PM EST on a business day will be shipped the same day. Orders placed after 2 PM EST or on weekends/holidays will be shipped the next business day.
Hassle-Free Exchanges & Returns
We want you (or your gift recipient) to love every Estella purchase! If for any reason you're not completely satisfied, you may return or exchange your item within 30 days for a full refund—no questions asked.
To be eligible for a return or exchange, items must be:
✅ In new, unused condition
✅ Accompanied by a copy of the receipt
✅ Regular-priced items only. Sale items are final sale.
We’re here to make gifting effortless! If you need any assistance, feel free to reach out to our customer support team.
Gift-Ready: No Tags, Easy Returns
Gift-Ready: No Tags, Easy Returns
At Estella, we understand the importance of making your gift-giving experience as seamless and thoughtful as possible. To ensure that your presents are received with delight and without any concerns, we have implemented the following practices:
No Price Tags on Gifts
We believe that the joy of receiving a gift should be untainted by any mention of its cost. Therefore, we ensure that none of our products include price tags or any pricing information. This allows the recipient to fully appreciate the gesture without any distractions.
Inclusion of Gift Receipts
Understanding that preferences can vary, we include a gift receipt with every order. This receipt omits the pricing details but allows the recipient the flexibility to exchange the item if necessary, ensuring they receive something they truly cherish.
These measures are part of our commitment to provide you and your loved ones with a delightful and worry-free gifting experience.
Explore Our Collections
Questions? We got answers!
Frequently Asked Questions
Do you offer free US shipping?
Shipping Options & Rates (U.S. Only)
- Free Ground Shipping – Orders $75+ (5 business days)
- Standard Ground Shipping – $8 for orders under $75 (5 business days)
- Expedited Shipping – $12 (3-4 business days)
- Express Shipping – $25 (2 business days)
- Same-Day Delivery (Manhattan, below 96th St.) – $35
Do you ship internationally?
We ship worldwide! Enter delivery address at checkout for real-time rates.
Are your clothes sized smaller, larger or average?
Our clothes are sized smaller than average, and we recommend buying 1 size larger. For example, if the baby is 0-3 months old, we recommend buying a 3-6 month size. See our size chart for more details.
Do your receipts include prices?
Since most of our orders are gifts, we never include prices in our receipts. Gift receipts list items purchased & quantities never the prices.
Can I include a gift message?
Yes! You may add a gift message for free. On the shopping cart, you can type in a gift message, and we will include it with the gift receipt.
Do you offer free gift wrapping?
Yes, we offer free gift boxes on orders $150+! For orders below, $150, you may purchase a gift box for $6 and we will wrap and box the gift for you.
Do you have a store front?
No, we are fully online. We do sell through many boutiques nationwide, but our full line is exclusively available online.
