Lovies, Swaddles & Blankets

Celebrate What We Love — Comfort, Security & First Companions

A lovey is often a baby’s first source of comfort beyond their parents.

Estella’s Baby Loveys Collection features thoughtfully designed lovey blankets made from soft, organic cotton to provide reassurance, warmth, and emotional comfort. Whether it’s nap time, playtime, or moments away from home, these loveys are designed to help babies feel safe, soothed, and secure.

Soft, Cozy Baby Loveys Made for Everyday Comfort

Our baby loveys are crafted from breathable, organic cotton, chosen to be gentle on delicate skin. Lightweight and easy to hold, they’re designed for snuggling, soothing, and carrying — becoming familiar companions babies naturally gravitate toward throughout the day.

Playful, Interactive Designs That Encourage Bonding

Each Estella lovey features charming, interactive details designed to spark connection and play. From finger-puppet trunks on our elephant lovey to soft, stuffed wheels on our taxi lovey, these thoughtful touches encourage bonding between baby and caregiver while making playtime engaging and memorable.

Thoughtful Lovey Gifts for Newborns & Baby Showers

Loveys make meaningful, practical gifts for newborns, baby showers, and welcome-home moments. With their organic materials, unique designs, and everyday usefulness, Estella’s lovey blankets are loved by both parents and babies — gifts that feel personal, comforting, and long-lasting.

Organic Cotton, Safe for Sensitive Skin

We prioritize comfort and safety in every detail. Our loveys are made from hypoallergenic, organic cotton, free from harsh chemicals and designed to be soft, breathable, and gentle on sensitive skin. Durable craftsmanship ensures they hold up to daily snuggles, play, and washing.

Beautifully Crafted Loveys Made to Last

Each lovey is carefully made to balance function and beauty. Designed for repeated use and long-term comfort, these pieces are often cherished well beyond babyhood — becoming keepsakes that hold emotional meaning for years to come.

A Collection Designed to Comfort & Delight

From cuddly animals to whimsical city-inspired designs, our collection of baby loveys offers something for every family. Each piece is designed to provide comfort, encourage imagination, and support emotional development — all while being beautiful enough to gift.

Designed by Estella, Trusted by Families Since 2002

For over two decades, Estella has created baby essentials that blend quality, care, and emotional connection. Our lovey blankets reflect that mission — thoughtfully designed to comfort, soothe, and be remembered.

Frequently Asked Questions

What is a lovey, and what is it for?
A lovey is a small comfort blanket or soft companion that helps babies feel secure. Loveys provide emotional support during naps, bedtime, and unfamiliar situations. Estella’s loveys also include playful, interactive details that encourage bonding and engagement.

At what age should a child have a lovey?
Babies often begin forming attachments to loveys between 6–12 months. Always consult your pediatrician and follow safe sleep guidelines, removing loveys from the crib during sleep for younger infants.

How long should a child have a lovey?
There’s no time limit. Many children keep their lovey well into childhood as a comforting keepsake. Estella’s loveys are made to last, offering comfort for as long as your child needs it.

How do you choose a lovey for a baby?
Look for soft, breathable materials like organic cotton, and choose a design your baby can emotionally connect with. Interactive features — like finger puppets or plush details — help babies form attachment and make the lovey more engaging from the start.

Can a baby sleep with a lovey?
Always consult your pediatrician. For safety, it’s recommended to remove loveys from the crib during sleep until your child is old enough. Once age-appropriate, a lovey can offer comfort and security at bedtime.