Shop Estella and support the SHOP SMALL® MOVEMENT


As a small business, Estella organic baby gifts is thrilled to be a part of the Shop Small Movement, proudly backed by American Express. This movement is a nationwide effort to support and celebrate small businesses like ours every day and everywhere. 

In 2001, my wife, Jean Polsky, and I, Chike Chukwulozie, opened Estella to fill a gap in the baby gifting market that we saw in our Greenwich Village neighborhood in New York City. Over 20 years later, we have closed our physical store, but are still offering baby luxury baby clothes, toys, blankets & accessories through our online boutique and through select stores.  We are still based in Manhattan and design, pick, pack and ship our goods from New York City.

Our newborn rattles, knit clothing and accessories are made in small batches by small manufacturers in Peru and India. When you Shop Small online, you promote thriving communities across the country and worldwide.  That’s something we can all get behind. 

Plus Estella warmly welcomes all major credit card brands, including American Express® Cards, so you can pay for things you need in the way that’s most convenient for you.

As an online business, we’re happy to offer 10% off your first Estella order and hope to be a part of your Shop Small community. Simply sign up for our newsletter and enjoy the 10% off coupon.

Thanks for shopping small with us — we appreciate your year-round support!