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Estella opened its doors in 2002 and soon became one of the most reputable baby & children's gifts, toys & clothing boutiques in the US. Based in New York, Estella has appeared in Vogue, Elle, NBC Today Show, Martha Stewart Living, Timeout NY, NY Times and more, earning its reputation as a leader in baby gifts, toys, clothes & accessories. In 2014, Estella shifted its focus from unique toddler & baby clothes to its own line of baby gifts, toys, lovies or security blankets, dolls, nursery décor, organic baby clothes and its sumptuous bamboo layette collection for babies.