organic onesie with apple and the word be kind in the front. Red, green, blue stripes and black letters.
Organic Baby One-Piece - &
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Machine Wash

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Handmade Knits

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Organic

Let’s face it, mom was (almost) always right! And when she told us to “be kind,” she knew how gigantic these two little words were. Because we can all use some kindness in our days, we bring you our “be kind” baby onesie. Made from organic cotton, our baby one piece features bold stripes, a happy apple, and a reminder from mom. Snap shoulder and crotch make diaper changes a breeze and our signature softest cotton will leave baby gurgling happily all day long. Who knew being virtuous could be so chic?!

  • Organic 100% cotton with safe eco-friendly dyes.
  • Machine wash, tumble dry low.
  • Ethically made in Peru.
  • Usually ships within 24 hours.

Size Guide

Gift Receipt - Since most of our orders are gifts, we never include prices in our receipts. The receipts list what items purchased and quantities so that the recipient know what they are getting, but never the prices.

Gift Message - On the shopping cart, you can type in a gift message and we will print it and include it with the gift receipt.

Gift Wrap - You may purchase gift wrapping for $6 and will will wrap and box the gift for you.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

We offer free US ground shipping on orders $50+
- $5 for US ground shipping on orders $49 or less
- $25 for 2 business day shipping
- $35 Same day delivery in Manhattan (below 86th Street)
We ship worldwide! Enter address for real-time rates.
We offer a 30-day money back guarantee! Just return new, unused items to our NY address and we will credit the card used to make the purchase. Gift cards cannot be returned
Our clothes are sized smaller than average, and we recommend buying 1 size larger. For example, if the baby is 0-3 months old, we recommend buying a 3-6 month size. See our size chart for more details.
Since most of our orders are gifts, we never include prices in our receipts. Gift receipts list items purchased & quantities never the prices.
Yes! You may add a gift message for free. On the shopping cart, you can type in a gift message, and we will include it with the gift receipt.
Yes! You may purchase a gift box for $6 and will wrap and box the gift for you.
No, we are fully online. We do sell through many boutiques nationwide, but our full line is exclusively available online.

Free Domestic Shipping on orders $50+: We offer free USPS ground shipping on all U.S. orders $50 and up. Orders are processed before 3pm every weekday that is not a holiday, if an order is placed after 3pm, it will ship on the next business day. USPS ground shipments are usually delivered in 3-5 business days. That said, we cannot guarantee these transit times. While we offer USPS shipping, we are independent of them and cannot control their delivery schedule.

Orders less than $50, we offer a flat rate of $5 for USPS ground shipping.

2 Business Day Shipping: We also offer 2 business day shipping for a flat rate of $25.  These orders will NOT be delivered on weekends, they will only be delivered on weekdays. We prioritize these orders and work hard to get pick, pack and ship them as soon as possible.  These orders leave at 3pm EST every weekday. 

Next Business Day Delivery in NY, NJ & CT. We also offer next day business delivery to recipients in New York, New Jersey & Connecticut.  We prioritize these orders and work hard to pick, pack and ship them as soon as possible.  These orders leave at 3pm EST every weekday.  So, if an order is placed before 3pm EST on any weekday, it will be shipped the same day, otherwise it will ship the next business day.  Once shipped, it will arrive on the next business day. 

International Shipping: We ship internationally to most countries.  We offer real-time rates for international orders.  All rates are calculated at checkout where we also collect and pre-pay all applicable foreign duties or taxes.  Thus gift & package recipients will not be responsible for any international duties, fees or taxes.  However, please enter the correct shipping address.  Any undelivered items will be abandoned and Estella will not take responsibility for the package, nor will it be liable for the goods.  Kindly provide accurate postal shipping addresses.

Free Canada Shipping on orders $120+: We offer free USPS ground shipping on all Canada orders $120+. This excludes duties and taxes. We collect and pre-pay all applicable foreign duties or taxes.

Orders to Canada less than $120, we offer a flat rate of $20 for USPS ground shipping.

We ship Monday-Friday, excluding National holidays.

Organic Baby One-Piece - 'be kind'

Regular price $53.00 Sale price$28.00 Save $25.00
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Let’s face it, mom was (almost) always right! And when she told us to “be kind,” she knew how gigantic these two little words were. Because we can all use some kindness in our days, we bring you our “be kind” baby onesie. Made from organic cotton, our baby one piece features bold stripes, a happy apple, and a reminder from mom. Snap shoulder and crotch make diaper changes a breeze and our signature softest cotton will leave baby gurgling happily all day long. Who knew being virtuous could be so chic?!

  • Organic 100% cotton with safe eco-friendly dyes.
  • Machine wash, tumble dry low.
  • Ethically made in Peru.
  • Usually ships within 24 hours.

Size Guide

Gift Receipt - Since most of our orders are gifts, we never include prices in our receipts. The receipts list what items purchased and quantities so that the recipient know what they are getting, but never the prices.

Gift Message - On the shopping cart, you can type in a gift message and we will print it and include it with the gift receipt.

Gift Wrap - You may purchase gift wrapping for $6 and will will wrap and box the gift for you.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

We offer free US ground shipping on orders $50+
- $5 for US ground shipping on orders $49 or less
- $25 for 2 business day shipping
- $35 Same day delivery in Manhattan (below 86th Street)
We ship worldwide! Enter address for real-time rates.
We offer a 30-day money back guarantee! Just return new, unused items to our NY address and we will credit the card used to make the purchase. Gift cards cannot be returned
Our clothes are sized smaller than average, and we recommend buying 1 size larger. For example, if the baby is 0-3 months old, we recommend buying a 3-6 month size. See our size chart for more details.
Since most of our orders are gifts, we never include prices in our receipts. Gift receipts list items purchased & quantities never the prices.
Yes! You may add a gift message for free. On the shopping cart, you can type in a gift message, and we will include it with the gift receipt.
Yes! You may purchase a gift box for $6 and will wrap and box the gift for you.
No, we are fully online. We do sell through many boutiques nationwide, but our full line is exclusively available online.

Free Domestic Shipping on orders $50+: We offer free USPS ground shipping on all U.S. orders $50 and up. Orders are processed before 3pm every weekday that is not a holiday, if an order is placed after 3pm, it will ship on the next business day. USPS ground shipments are usually delivered in 3-5 business days. That said, we cannot guarantee these transit times. While we offer USPS shipping, we are independent of them and cannot control their delivery schedule.

Orders less than $50, we offer a flat rate of $5 for USPS ground shipping.

2 Business Day Shipping: We also offer 2 business day shipping for a flat rate of $25.  These orders will NOT be delivered on weekends, they will only be delivered on weekdays. We prioritize these orders and work hard to get pick, pack and ship them as soon as possible.  These orders leave at 3pm EST every weekday. 

Next Business Day Delivery in NY, NJ & CT. We also offer next day business delivery to recipients in New York, New Jersey & Connecticut.  We prioritize these orders and work hard to pick, pack and ship them as soon as possible.  These orders leave at 3pm EST every weekday.  So, if an order is placed before 3pm EST on any weekday, it will be shipped the same day, otherwise it will ship the next business day.  Once shipped, it will arrive on the next business day. 

International Shipping: We ship internationally to most countries.  We offer real-time rates for international orders.  All rates are calculated at checkout where we also collect and pre-pay all applicable foreign duties or taxes.  Thus gift & package recipients will not be responsible for any international duties, fees or taxes.  However, please enter the correct shipping address.  Any undelivered items will be abandoned and Estella will not take responsibility for the package, nor will it be liable for the goods.  Kindly provide accurate postal shipping addresses.

Free Canada Shipping on orders $120+: We offer free USPS ground shipping on all Canada orders $120+. This excludes duties and taxes. We collect and pre-pay all applicable foreign duties or taxes.

Orders to Canada less than $120, we offer a flat rate of $20 for USPS ground shipping.

We ship Monday-Friday, excluding National holidays.

icon

Machine Wash

icon

Handmade Knits

icon

Organic

Over 1400 — 5 star reviews!

Born in NYC, Estella brings joy to babies & new parents everywhere
Born in NYC, Estella brings joy to babies & new parents everywhere

Handmade
Organic
Unique
Designed in NYC by a mother to 3 kids, Estella makes beautiful pieces in fun & playful colors. Not only are the pieces beautiful, but they are practical: each piece is machine washable including the sweater-knit clothing and toys.

Our products are made in small batches, with certified organic cotton by small fair-trade manufacturers who care more about their employees and the kids who will wear the clothes than growing corporate profits.

Estella's designs have been featured in Forbes, Vogue, InStyle and much more.'
Over 1400 — 5 star reviews!

Customer Reviews

Based on 7 reviews
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M
Miriam Abrahams (New York, NY)
Beautiful soft clothing

Bought this baby grow as a gift for my friends 1yr old. Beautiful soft fabric and design and it arrived very quickly! Would highly recommend and will definitely be ordering from Estella again :)

A
Anonymous (Barre, VT)
Just great!

Thank you for these wonderful items for baby!

R
Rachel Naomi (New York, NY)
Yes!

The cutest onesie! I’m pregnant, so I can’t say how it will fit my baby but I cannot wait to see him in it. Too cute.

J
Justine Besse (Mittagong, NSW)
Perfect

I ordered this for my niece and it’s absolutely perfect ! Jean was also very helpful answering the questions I had about my parcel! I am very happy with order !

T
Tia Nava (Miami, FL)
Incredible customer service!

Love Estella! This pj is so soft and love the design. Their customer service and attention to detail really impressed me. Very happy with my purchase and experience!