Alder & Co, Estella Retailer & Portland’s finest Boutique, coming to New York


For years, Alder & Co has been providing the Portland area with priceless treasures from around the globe. Customers love Alder & Co for those unique items that they simply can’t find anywhere else from women’s dresses to jewelry and baby gifts. It is known as a magical place where people can find that particular artifact to complete the outfit, gift or project. Alder is a space of timeless and transportive things that are as useful as they are beautiful.

With collections from around the world, Alder & Co carries different types of products from small batch independent brand names. Find ladies clothing, accessories, apothecary, home items, jewelry, baby gifts, paper, textiles and a little bit of everything else. Unique brands such as Klorane, Context, Nkuku, and Polka Dot Club don the shelves of this special Portland Oregon boutique. Estella is thrilled to be among the select group of brands at Alder.

Alder carries some of Estella’s most innovative baby gifts including its new Short Sleeve Organic Baby Romper with Whale. Handmade in Peru with 100% breathable certified organic cotton, this one of a kind romper features a graphic navy blue whale image and stripes on a cream background. This nautical romper comes in short sleeves and short legs and is perfect for Spring & Summer babies.

Whale Baby Romper in Organic Cotton by Estella

Also available at Alder is Estella’s new Sleeveless Organic Infant Romper in baby blue. This one-piece knit romper is backless, solid colored with a contrasting cream band on the chest pocket and on the thigh hem. Also handmade with 100% soft organic cotton, this irresistible baby romper is sophisticated and elegant.

Sleeveless Baby Rompers in Blue

Backless, Sleeveless Baby Romper in blue by Estella

Alder also carries Estella’s popular Whale security blanket. This baby security blanket was so popular that it served as the inspiration to the Whale Short Sleeve romper that Alder now carries. Measuring 14 inches squared, this baby lovey is small enough for toddlers to carry around and find comfort in during bedtime, naptime or when they’re feeling out of sorts. With a whale image and a three-dimensional tail, it is also fun for toddlers to use for imaginative play and for infants to explore.

Whale Security Blanket by Estella

On April 1, 2017, Alder & Co will be opening its Alder East location in Germantown, NY and will bring Estella and its core collection of women’s clothing, jewelry, accessories and baby gifts to this charming New York town. This upstate site will carry not just some of the same special items found in the Portland store but will include a fusion of goods from local New York brands to give it a truly local feel.

The grand opening will be held at the new Alder East location at 222 Main Street in Germantown from 2 – 6 P.M. Mark your calendar and get ready for something new. Join us in welcoming Alder to New York, check out their new store and hopefully you will fall in love with their aesthetic as the Portland community has.

For more information about Alder & Co., give them a call at their Portland location at 505-224-1647 or email them directly at