{"title":"First Birthday Gifts — Organic, Handmade, Made to Remember","description":"\u003ch2 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBaby's First Birthday Deserves More Than a Plastic Toy\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOne year old. Pulling themselves up, pointing at everything, carrying their favourite thing everywhere they go. The first birthday gift should meet them there. Estella first birthday gifts are handmade by artisans from certified organic cotton — designed in NYC since 2003, never mass-produced, never on Amazon. As seen in Vogue and Cosmopolitan.\u003c\/p\u003e\n\u003ch3 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eThe Plush Toys They'll Carry Everywhere\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBy twelve months, babies are moving from rattles toward companions — something soft to hold, drag around, and sleep next to. These are the three we recommend for a first birthday:\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/estella-nyc.com\/products\/frank-the-organic-dog-doll\" title=\"Frank the Dog Knit Doll\"\u003eFrank the Dog Knit Doll\u003c\/a\u003e ($72)\u003c\/strong\u003e — our most iconic piece. Handknit by artisans in Peru from certified organic cotton. Soft enough to sleep with, durable enough to survive toddlerhood. The NYC baby's first best friend.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/estella-nyc.com\/products\/taxi-baby-pillow\" title=\"Large Taxi Plush Toy\"\u003eLarge Taxi Plush Toy\u003c\/a\u003e ($78)\u003c\/strong\u003e — a soft, squeezable taxi the size of a one-year-old's hug. Not a rattle. Not a decoration. The thing they'll throw across the room and then immediately want back.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/estella-nyc.com\/products\/pedro-the-pigeon-plush-toy-cozy-nyc-companion-for-little-ones\" title=\"Pedro The Pigeon Plush Toy\"\u003ePedro The Pigeon Plush Toy\u003c\/a\u003e ($58)\u003c\/strong\u003e — 22 units sold, which says everything. A soft pigeon handknit from certified organic cotton. For the NYC family who knows that pigeons are actually a first New York friend.\u003c\/p\u003e\n\u003ch3 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eThe Clothes That Fit a One-Year-Old\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOne-year-olds are active, opinionated, and hard on laundry. These are the 12-18M pieces our customers actually buy at this age — not what we think looks best, but what sells at this size:\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/estella-nyc.com\/products\/big-city-organic-short-sleeve-bodysuit\" title=\"NYC Print Bodysuit\"\u003eNYC Print Bodysuit\u003c\/a\u003e ($44, in 12-18M)\u003c\/strong\u003e — our single best-selling piece at this size. Every NYC icon on one bodysuit. Certified organic cotton, made in India, machine washable.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/estella-nyc.com\/products\/taxi-embroidery-baby-bodysuit-in-organic-cotton\" title=\"Taxi Embroidery Bodysuit\"\u003eTaxi Embroidery Bodysuit\u003c\/a\u003e ($44, in 12-18M)\u003c\/strong\u003e — the second best-seller. Bold, clean, the bodysuit a one-year-old actually looks good in at their birthday party.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/estella-nyc.com\/products\/organic-baby-romper-big-city-all-over-print\" title=\"New York Print Romper\"\u003eNew York Print Romper\u003c\/a\u003e ($54, in 12-18M)\u003c\/strong\u003e — 23% of all romper sales happen at this size. The one-piece for the one-year-old who has graduated from plain.\u003c\/p\u003e\n\u003ch3 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eGift Sets That Work at 12-18 Months\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/estella-nyc.com\/products\/organic-baby-gift-set-new-york-onesie-nyc-taxi-rattle-toy\" title=\"NYC Print Romper \u0026amp; Rattle Set\"\u003eNYC Print Romper \u0026amp; Rattle Set\u003c\/a\u003e ($72, in 12-18M)\u003c\/strong\u003e — the romper and a rattle, packaged together. Our data shows this set has genuine 12-18M sales. A first birthday gifter can hand it over knowing the clothing actually fits.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/estella-nyc.com\/products\/organic-taxi-one-piece-baby-gift-set\" title=\"NYC Taxi Bodysuit Rattle \u0026amp; Bib Set\"\u003eNYC Taxi Bodysuit Rattle \u0026amp; Bib Set\u003c\/a\u003e ($86, available in 12-18M)\u003c\/strong\u003e — bodysuit, rattle and bib in one box. The bib is genuinely useful at this age. The whole thing ships gift-ready.\u003c\/p\u003e\n\u003ch3 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eWhat is a good first birthday gift?\u003c\/em\u003e Something sized for a one-year-old, made from certified organic cotton, and meaningful enough to keep. A plush toy they can carry everywhere or a bodysuit that fits them right now — not three months ago.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eWhat size clothing should I buy for a first birthday?\u003c\/em\u003e 12-18M is the right size for most babies turning one. We carry our NYC Print Bodysuit, Taxi Embroidery Bodysuit, New York Print Romper, and several sets in this size.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eDo your first birthday gifts ship gift-boxed?\u003c\/em\u003e Gift boxing is available for $8 at checkout, complimentary on orders over $175. Every order ships within 1–2 business days.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eAre your baby toys safe for one-year-olds?\u003c\/em\u003e Yes. Frank the Dog, Pedro the Pigeon, and the Large Taxi Plush are all handknit from certified organic cotton with no small detachable parts, safe for babies from birth through toddlerhood.\u003c\/p\u003e","products":[{"product_id":"taxi-baby-pillow","title":"Large Taxi Plush Toy","description":"\u003cp\u003eThis best selling nursery stuffed baby toy is fun, bold and timeless...and oh so soft. Shaped like the iconic New York City taxi cab, this large stuffed toy is perfect in any room, modern or classic. It adds a pop of color wherever it travels and also makes a great soft toy for hours of imaginative play. Also available as a small baby rattle and medium stuffed toy.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHandmade in Peru.\u003c\/li\u003e\n\u003cli\u003eMeasures approximately 16\"l X 10\"h X 10\"w\u003c\/li\u003e\n\u003cli\u003e100% soft organic cotton exterior. Polyester filling\u003c\/li\u003e\n\u003cli\u003eGentle Cycle, Dry Flat\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Estella","offers":[{"title":"Default Title","offer_id":19406886895712,"sku":"463","price":78.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1278\/1845\/files\/nursery-decor-large-taxi-plush-toy-estella-1222068381.jpg?v=1771792688"},{"product_id":"organic-taxi-one-piece-baby-gift-set","title":"NYC Taxi Bodysuit Rattle \u0026 Bib Set","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eThe classic NYC taxi, now in organic cotton, for the tiniest passenger. \u003c\/em\u003e\u003cstrong\u003eTaxi Bodysuit · Hand-Knit Taxi Rattle · NYC Bib\u003c\/strong\u003e\u003c\/p\u003e","brand":"Estella","offers":[{"title":"White \/ 0-3 M","offer_id":46493848207616,"sku":null,"price":86.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 3-6 M","offer_id":46493848240384,"sku":null,"price":86.0,"currency_code":"USD","in_stock":false},{"title":"White \/ 6-12 M","offer_id":46493848273152,"sku":null,"price":86.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 12-18 M","offer_id":46493848305920,"sku":null,"price":86.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 18-24 M","offer_id":46493848338688,"sku":null,"price":86.0,"currency_code":"USD","in_stock":true},{"title":"Stripes \/ 0-3 M","offer_id":46432899399936,"sku":null,"price":86.0,"currency_code":"USD","in_stock":true},{"title":"Stripes \/ 3-6 M","offer_id":46432899432704,"sku":null,"price":86.0,"currency_code":"USD","in_stock":true},{"title":"Stripes \/ 6-12 M","offer_id":46432899465472,"sku":null,"price":86.0,"currency_code":"USD","in_stock":true},{"title":"Stripes \/ 12-18 M","offer_id":46432899498240,"sku":null,"price":86.0,"currency_code":"USD","in_stock":true},{"title":"Stripes \/ 18-24 M","offer_id":46432942063872,"sku":null,"price":86.0,"currency_code":"USD","in_stock":false},{"title":"Blue \/ 0-3 M","offer_id":46493819306240,"sku":null,"price":86.0,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 3-6 M","offer_id":46493819339008,"sku":null,"price":86.0,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 6-12 M","offer_id":46493819371776,"sku":null,"price":86.0,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 12-18 M","offer_id":46493819404544,"sku":null,"price":86.0,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 18-24 M","offer_id":46493819437312,"sku":null,"price":86.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1278\/1845\/files\/baby-gift-sets-nyc-taxi-bodysuit-rattle-bib-set-estella-white-0-3-m-1196072195.jpg?v=1759566515"},{"product_id":"organic-baby-romper-big-city-all-over-print","title":"New York Print Romper","description":"\u003cp\u003eSoft organic cotton romper featuring NYC icons like taxis, pretzels, and apples. Snap closures for easy changes.\u003c\/p\u003e","brand":"Estella","offers":[{"title":"0-3 M","offer_id":43702293627136,"sku":"romp-city-3m","price":54.0,"currency_code":"USD","in_stock":true},{"title":"3-6 M","offer_id":43702293659904,"sku":"romp-city-6m","price":54.0,"currency_code":"USD","in_stock":true},{"title":"6-12 M","offer_id":43702293692672,"sku":"romp-city-12m","price":54.0,"currency_code":"USD","in_stock":true},{"title":"12-18 M","offer_id":43702293725440,"sku":"romp-city-18m","price":54.0,"currency_code":"USD","in_stock":true},{"title":"18-24 M","offer_id":43787448516864,"sku":null,"price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1278\/1845\/files\/new-york-print-romper-estella-0-3-m-1160078040.jpg?v=1771687982"},{"product_id":"frank-the-organic-dog-doll","title":"Frank the Dog Knit Doll","description":"\u003cp\u003eMeet Frank, the cuddly organic cotton dog plush with a taxi embroidery, perfect for little ones. Soft, lovable, and a great gift for any occasion.\u003c\/p\u003e","brand":"Estella","offers":[{"title":"Default Title","offer_id":19937750548576,"sku":"doll-dog","price":72.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1278\/1845\/files\/dolls-frank-the-dog-knit-doll-estella-1196623078.jpg?v=1771854619"},{"product_id":"new-york-baby-gift-set-this-is-new-york-book-organic-doll-frank-the-ny-dog","title":"\"My first book of NY\" \u0026 Plush Toy Set","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eA book about New York. A dog who loves New York. Two keepsakes, one perfect gift. \u003c\/em\u003e\u003cstrong\u003eMy First Book of New York · Frank the Dog knit doll\u003c\/strong\u003e\u003c\/p\u003e","brand":"Estella","offers":[{"title":"Default Title","offer_id":30286029848672,"sku":"BK-NY-SET-FRANK","price":87.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1278\/1845\/files\/baby-gift-sets-my-first-book-of-ny-plush-toy-set-estella-1196708425.jpg?v=1759975463"},{"product_id":"organic-baby-gift-set-new-york-onesie-nyc-taxi-rattle-toy","title":"NYC Print Romper \u0026 Rattle Set","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eAn all-over NYC print romper paired with your choice of hand-knit rattle. \u003c\/em\u003e\u003cstrong\u003eNYC print romper \u003cmeta charset=\"utf-8\"\u003e\n\u003cem\u003e— pick your favorite NYC icon\u003c\/em\u003e: taxi · apple · pretzel · hot dog\u003c\/strong\u003e\u003c\/p\u003e","brand":"Estella","offers":[{"title":"Taxi \/ 0-3 M","offer_id":30286249066592,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true},{"title":"Taxi \/ 3-6 M","offer_id":30286249099360,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true},{"title":"Taxi \/ 6-12 M","offer_id":30286249132128,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true},{"title":"Taxi \/ 12-18 M","offer_id":30286249164896,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true},{"title":"Apple \/ 0-3 M","offer_id":46414505967872,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true},{"title":"Apple \/ 3-6 M","offer_id":46414506066176,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true},{"title":"Apple \/ 6-12 M","offer_id":46414506164480,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true},{"title":"Apple \/ 12-18 M","offer_id":46414506262784,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true},{"title":"Pretzel \/ 0-3 M","offer_id":46414506000640,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true},{"title":"Pretzel \/ 3-6 M","offer_id":46414506098944,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true},{"title":"Pretzel \/ 6-12 M","offer_id":46414506197248,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true},{"title":"Pretzel \/ 12-18 M","offer_id":46414506295552,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true},{"title":"Hot Dog \/ 0-3 M","offer_id":46414506033408,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true},{"title":"Hot Dog \/ 3-6 M","offer_id":46414506131712,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true},{"title":"Hot Dog \/ 6-12 M","offer_id":46414506230016,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true},{"title":"Hot Dog \/ 12-18 M","offer_id":46414506328320,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1278\/1845\/files\/baby-gift-sets-nyc-print-romper-rattle-set-estella-taxi-0-3-m-1203651198.jpg?v=1762574556"},{"product_id":"baby-gift-set-nyc-abcs-book-rattles-and-doll","title":"NYC ABCs Book, Rattles \u0026 Doll Set","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eM is for Metrocard. Y is for Yellow taxis. Welcome to NYC, baby. \u003c\/em\u003e\u003cstrong\u003eNYC ABCs baby book · Frank the Dog doll · hand-knit taxi rattle · hand-knit apple rattle\u003c\/strong\u003e\u003c\/p\u003e","brand":"Estella","offers":[{"title":"Default Title","offer_id":40074472423580,"sku":null,"price":115.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1278\/1845\/files\/baby-gift-sets-nyc-abcs-book-rattles-doll-set-estella-1196657234.jpg?v=1759946662"},{"product_id":"organic-ny-doll-and-heart-blanket-gift-set","title":"NY Doll \u0026 Heart Blanket Set","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eA baby gift built to be adored from day one and cherished for a lifetime — arrives in a free gift box. \u003c\/em\u003e\u003cstrong\u003eFrank the Dog knit doll · heart blanket \u003c\/strong\u003e\u003c\/p\u003e","brand":"Estella","offers":[{"title":"Blue","offer_id":42587241087232,"sku":null,"price":190.0,"currency_code":"USD","in_stock":true},{"title":"Pink","offer_id":42587241152768,"sku":null,"price":190.0,"currency_code":"USD","in_stock":true},{"title":"Red","offer_id":42587241120000,"sku":null,"price":190.0,"currency_code":"USD","in_stock":true},{"title":"Gray","offer_id":43702255190272,"sku":null,"price":190.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1278\/1845\/files\/baby-gift-sets-ny-doll-heart-blanket-set-estella-blue-1222059818.jpg?v=1771783928"},{"product_id":"taxi-embroidery-baby-bodysuit-in-organic-cotton","title":"Taxi Embroidery Bodysuit","description":"\u003cp\u003eA stylish organic cotton bodysuit with an embroidered NYC taxi on classic blue stripes. Snap closures for easy changes.\u003c\/p\u003e","brand":"Estella","offers":[{"title":"0-3 M","offer_id":43702254076160,"sku":null,"price":44.0,"currency_code":"USD","in_stock":true},{"title":"3-6 M","offer_id":43702254108928,"sku":null,"price":44.0,"currency_code":"USD","in_stock":true},{"title":"6-12 M","offer_id":43702254141696,"sku":null,"price":44.0,"currency_code":"USD","in_stock":true},{"title":"12-18 M","offer_id":43702254174464,"sku":null,"price":44.0,"currency_code":"USD","in_stock":true},{"title":"18-24 M","offer_id":45925289951488,"sku":null,"price":44.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1278\/1845\/files\/baby-one-pieces-taxi-embroidery-bodysuit-estella-0-3-m-1158964925.jpg?v=1771959329"},{"product_id":"nyc-organic-baby-gift-set-embroidery","title":"NYC Embroidered Gift Set","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eThe ultimate NYC welcome for baby — three embroidered bodysuits, four hand-knit rattles, and a board book, arriving in a free gift box. \u003c\/em\u003e\u003cstrong\u003eNYC print bodysuit · taxi embroidered bodysuit · apple embroidered bodysuit · 4 hand-knit rattles · NYC ABCs book\u003c\/strong\u003e\u003c\/p\u003e","brand":"Estella","offers":[{"title":"0-3 M","offer_id":43702251094272,"sku":"62fbbca09a7da","price":228.0,"currency_code":"USD","in_stock":true},{"title":"3-6 M","offer_id":43702251127040,"sku":"62fbbca1937bc","price":228.0,"currency_code":"USD","in_stock":true},{"title":"6-12 M","offer_id":43702251159808,"sku":"62fbbc9e5d6a2","price":228.0,"currency_code":"USD","in_stock":true},{"title":"12-18 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