Reach Out and Read of Greater New York’s mission is to make literacy promotion a standard part of pediatric primary care so that children grow up with books and a love of reading. ROR GNY serves over 230,000 children throughout the New York metropolitan region and distributes close to 400,000 books annually. For more information about ROR GNY, please visit their website at www.reachoutandreadnyc.org.

From April 23rd to May 7th, is donating 10% of its clothing profits to Reach Out and Read of Greater New York. Buy your baby or toddler spring/summer clothes, footwear and gifts from Estella’s Greenwich Village store or online, mention Reach Out & Read of Greater New York to the store clerk or in the "comments" section of the online order and benefit Reach Out & Read of Greater New York.

Join us on Wed. April 23rd at the Estella store to jump-start the event with shopping and refreshments to celebrate Reach Out and Read of Greater New York. Free goody bags available for the first 50 shoppers.